An Interview with Amy Swift, co-author of "Ladies Who Launch: Embracing Entrepreneurship & Creativity as a Lifestyle"
How would you describe yourself in 5 words?
Discerning, genuine, curious, intuitive and disciplined.
What was the last book you read?
The China Study
If I were to walk into your home right now, what book would I see on your nightstand?
10 New Yorkers
I haven't read, the latest Domino (can't wait to read) and Water for Elephants
How long did it take to write your book?
About 9 months I think...
What are the top 3 things the reader can take away from it to apply to their life?
Anyone can launch their dreams (you just need to know how.) Launching something (anything) builds self-esteem and confidence. Women do it differently--and that's a good thing.
Who are you top 3 favorite authors?
A.M. Holmes, Alice Sebold, Judith Thurman and David Sedaris.
And name an author not living you'd like to chat over dinner with?
Colette
Is there a certain spot - cafe, room in house, in your car, etc. - that ignites your creative juices?
It's less about
where and more about time of day...which would be morning.
Hardback of Paperback?
Hard.
We're big on giving time and resources to those who can use the boost up. What organizations, if any are close to your heart and support?
I really love www.womenforwomen.org
What is your favorite quote?
"I have the simplest tastes. I am always satisfied with the best." Oscar Wilde
What's the easiest way to get into the 'flow'?
Go for a long walk or drive to 'clear the canvas.'
Whose life do you think will change because of your book?
Women who want validation that the
way they've been thinking about life, business, anything....has been right all along.
What inspired this book?
The hundreds of women in the Ladies Who Launch Incubator membership.
---- thank you Amy -----
Amy Swift BIO:
Lucky Magazine calls Amy Swift a “Madison
Avenue arbiter of style.” As Editor in Chief of Ladies Who Launch, Amy
brings a seasoned history of writing and strategy from the world of
advertising as well as editorial. As a copywriter, she created and
continues to be the original voice of Ladies Who Launch and is the
co-author of Ladies Who Launch: Embracing Entrepreneurship and
Creativity as a Lifestyle (St. Martin’s Press.) Her background was in
creating successful communications and campaigns for brands such as
Christian Dior, Tommy Hilfiger, Ralph Lauren, Nautica, MGM/MIRAGE,
CityCenter and Mandarin Oriental and prior to this was a contributing
editor and celebrity profiler for Contents Magazine (2001). She has
been published in New York Magazine, Magazine 360 (the sister to Travel
& Leisure), and other eccentric, stylish glossies. She has
consulted with Virgin Atlantic, Richard Meier, Bath and Body Works as
an expert consumer strategist or writer. Based in Los Angeles, she
oversees the Los Angeles Incubator program, through which she has
helped launch hundreds of businesses and ideas, while continuing to be
the senior content provider for www.ladieswholaunch.com and Ladies Who Launch LIVE events in various cities around the country.
Beth Schoenfeldt BIO:
Beth Schoenfeldt is highly trained
to work with ladies who are launching. As co-founder of Ladies Who
Launch and creator of the flagship Ladies Who Launch Incubator Program,
Beth has received critical attention from Vogue, Elle, Essence, Health,
and New York magazine as a powerful force in helping people make
transitions, shift organizational culture, and design lifestyles that
truly reflect an individual's or company's desires and goals. Prior to
Ladies Who Launch, Beth launched a highly successful Learning Solutions
Company, FLOinc, and developed Marketing and Sales programs for such
organizations as Clinique, ibeauty.com, and American Express. Beth is a
graduate of Texas A&M with a Bachelors Degree in Finance and an MBA
from Columbia University.
Victoria Colligan BIO:
Cofounder of Ladies Who Launch, a
company created as a blend of online social networking and offline
support system. She also works as a marketing, public relations, and
distribution channel for the thousands of women who are members of
Ladies Who Launch. She has been featured in many women’s and business
publications, including Fortune, the Los Angeles Times, the Wall Street
Journal, Cosmopolitan, and Working Mother.
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